USD
Cool: How The Brains Hidden Quest For Cool Drives Our Economy And Shapes Our World

Cool: How The Brains Hidden Quest For Cool Drives Our Economy And Shapes Our World

From Amazon
Explore the fascinating science behind unexpected trends and enduring successes. (Yes, there's a reason things become Things.) This hardcover book shares groundbreaking findings in neuroscience, economics, and evolutionary biology to present a new understanding of why we consume and how our cpncept of what's "cool" helps drive commerce.

Found by @iwantdis

Also wanted by 6 others

Tastefully curated products and gifts from the internet.